Hypestyle
03-23-2004, 08:22 PM
PRESS RELEASE
ARCHIE COMICS AND DISNEY INTERNET GROUP FORGE PROMOTIONAL ALLIANCE
Cross-Promotion To Drive Archie Readers To Disney.com And Disney Web Site Visitors To Archie Comics And ArchieComics.com
Archie Comics and Disney Internet Group - two perennial brands in children and family
entertainment - have joined forces to cross-promote their respective Web sites, publishing and video game launches.
Kicking off this month, the two companies will feature dedicated informational content and click-through options within their Web sites. In
addition, Disney Internet Group and Archie Comics will devote online and comic book advertising space as part of the cross promotional campaign.
Said Allan I. Grafman, President of Archie Comics Entertainment: "It is an objective of ours to create affinity relationships with media companies reaching similar demographics. Because Disney Internet Group and Archie Comics share a common target market and entertainment values, our association represents an ideal cross-promotional partnership."
***********************
A "BETTY & VERONICA" film is in development at MIRAMAX studios, owned by Disney...
www.archiecomics.com
ARCHIE COMICS AND DISNEY INTERNET GROUP FORGE PROMOTIONAL ALLIANCE
Cross-Promotion To Drive Archie Readers To Disney.com And Disney Web Site Visitors To Archie Comics And ArchieComics.com
Archie Comics and Disney Internet Group - two perennial brands in children and family
entertainment - have joined forces to cross-promote their respective Web sites, publishing and video game launches.
Kicking off this month, the two companies will feature dedicated informational content and click-through options within their Web sites. In
addition, Disney Internet Group and Archie Comics will devote online and comic book advertising space as part of the cross promotional campaign.
Said Allan I. Grafman, President of Archie Comics Entertainment: "It is an objective of ours to create affinity relationships with media companies reaching similar demographics. Because Disney Internet Group and Archie Comics share a common target market and entertainment values, our association represents an ideal cross-promotional partnership."
***********************
A "BETTY & VERONICA" film is in development at MIRAMAX studios, owned by Disney...
www.archiecomics.com