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jpdill
08-13-2003, 07:59 AM
Hello - it's me, Dillan, and my family own a store that does video-rental. Today, we got out posters and stuff for all of September's releases.

There aren't any big, big UK releases, but this one will be the most popular.

It's called Bionicle - Mask of Light: The Movie, and is the first Bionicle movie. Below are all the main things in the information booklet, which I might add, is the BEST LOOKING COVER FOR A INFO-PACK EVER! Here it is:

THE BIGGEST BOYS FRANCHISE COMING TO LIFE ON DVD & VIDEO 29/09/03

Sales story - History in the making:

- Bionicle is the biggest toy Lego have EVER released. One toy is sold ever second. It has partnerships with: Disney, Electronics Arts, Nike, Colgate, Scholastic, DC Comics and the UK press.

MASK OF LIGHT

Released on 29 September, 2003, the Bionicle story comes to life in this amazingly animated cgi feature length movie. Join the islanders of Mata Nui as they struggle against the darkness that has fallen over their land. The evil Makuta has unleashed hordes of his evil sons, the Rahkshi, to banish all that is good on the island. All that stands in his way is the heroism and unity of the 6 mighty Toa, who, together with the hunt for the 7th Toa, are the only chance to save the islanders...

Marketing Story - This is for the UK

TV ads - there will be 250 children’s time ads, and 100 adult time ads. They are between 25 September - 12 October

There will be cinema ads, free CD promotions with the Sun and Daily Mirror. There is a celebrity premiere at Legoland Windsor, and tonnes of advertising in mags and stuff.

DVD BONUS FEATURES

- Making of
- Mata Nui exploration
- Wall of History
- Audio Commentary
- Sneak Peek at the 2004 Storyline
- Storyboard to Film comparison
- Deleted Scenes

It looks more promising than the Matrix Reloaded DVD

I assume if this film is huge success, Disney will provide Lego and Miramax with alot of money to spend on the big budget major film, out in 2005. The 2005 film will be released in theatres, so it'll be big!

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